Outstanding research note. The parallels to AWS and Spotify to imagine the potential of Social Ads was truly differentiated. A multi Sided Network is only valuable once it gets mapped with strong products which increase switching costs and where users repeatedly transact. To get visibility and control on inventory and ad efficacy is one such product for sellers.
Outstanding research note. The parallels to AWS and Spotify to imagine the potential of Social Ads was truly differentiated. A multi Sided Network is only valuable once it gets mapped with strong products which increase switching costs and where users repeatedly transact. To get visibility and control on inventory and ad efficacy is one such product for sellers.
agreed & their team can easily make this reality!